CRM giants Salesforce have proudly announced yet another addition to their ever-growing portfolio of business cloud-based software solutions. The new product, dubbed the Sales Performance Accelerator, is a combination of Salesforce’s popular customer relationship management software and their Work.com application dedicated towards performance management. It also includes customer lead information capability drawn from the Data.com product.
Speaking about the new product, Vice president in charge of Sales Cloud Product Marketing Mr. Mark Woollen revealed that the intention of combining these packages into a single product was to make every sales representative who uses the product an A-list achiever and top performer.
Explaining how it works, Mr. Woollen explained that the Data.com service from Salesforce.com would provide information necessary for capturing pipeline deals, especially at the early stages in order to offer sales reps enough data to close this deals to the advantage of the business.
On the other hand, the Work.com service, which offers a Facebook-like interface and software environment, would offer sales managers the perfect platform to up their teams’ performance by offering better training and coaching options which lead to more reliable ‘win rates’.
Salesforce Marketing and Communications Director Nick Stein said that a common problem with many sales departments is that sales representatives are not usually able to attribute their success or failure in closing deals to anything partuclar, which is what the application would help to establish.
At present, customers of Salesforce.com products, including the CRM and Salesforce migration tool, are already able to subscribe to all three applications, including this new product, the Sales Performance Accelarator. However, the intergration levels for these applications have been made much deeper, according to both Woollen and Stein.
In addition, Salesforce.com had offered a temporary break on its pricing for the product. For a period of 90 days after the announcement of the launch, the Sales Performance Accelrator was available for the offer price of $ 90 monthly per user, later going back to the $110 monthly per user originally intended for the product.
According to reports from Salesforce.com, a few of the initial users of the Sales Performance Accelarator solution were Career Builder and Enterasys.
The Sales Performance Accelarotr is more than just an attempt by the company to increase its revenue streams by providing more appealing bundled packages. Rather, it is an indication of Salesforce.com’s return to focusing on their core and initial competency and business, which is business sales force automation solutions.
Under the able guidance of CEO Marc Benioff, the company’s most recent marketing efforts have been directed towards the ‘customer companies’ theme, with Salesforce itself being strategically positioned to become a transmitter of tools and solutions that can assist businesses to develop more meaningful relationships and connections with customers and partners.
Salesforce.com has also directed quite a chunk of its budget towards funding acquisitions in order to venture into adjacent solution categories, including marketing, which they have successfully launched following a $ 2.5 billion acquisition of ExactTarget, a marketing software vending company in Indiana.
from Business and Finance Today http://businessandfinancetoday.com/salesforce-com-happy-to-launch-new-cloud-based-crm-product/
No comments:
Post a Comment